Vice President of the Wisconsin Union – Public Relations 2014 – 2015

The Vice President for Public Relations is responsible for educating the campus community about Wisconsin Union Directorate (WUD) which is comprised of Officers, Directors/Hoofer President, Summer Coordinators, Associate Directors and committee members. Recruitment and student outreach, including coordinating committees with different student organization fairs, are large responsibilities for this position. The VP for Public Relations develops overall marketing and promotional plans to assist in WUD-wide activities and overall WUD recruitment. Additionally, this position coordinates the selection process for all Directorate leadership positions while working in partnership with the Leadership Program Director. Along with the other Officers, the Vice President for Public Relations serves as a liaison between Directorate and the rest of the Wisconsin Union and serves on Union Council, the governing board of the Wisconsin Union.

Duties to Wisconsin Union Directorate (WUD)

1. Chair Directorate and Directorate Executive meeting in the absence of the President.
2. Work with Program Staff to plan Fall Retreat.
3. Develop implementation plans for achieving WUD goals.
4. Actively pursue all forms of diversity and integrity within Directorate programs and committees.
5. Participate in spring, summer and fall trainings. Plan and implement such trainings when applicable.
6. Guide and set directions for Directorate through developing a process for formulating goals and strategies, especially in respect to campus diversity.
7. Direct and supervise the WUD Visual Media Manager (VMM) and meet with him/her regularly.

Duties to Union Council

• Coordinate & chair a Union Council Subcommittee.
• Serve on the Council Executive Committee.
• Uphold the Wisconsin Union Constitution and participate in the review and implementation of Union policy.
• Actively promote shared governance and encourage committee awareness of issues which affect student life.
• Serve as a Trustee in Memorial Union Building Association (MUBA), Union’s non-profit educational organization.
• Manage Union Council’s online presence on the WUD website.
• Communicate decisions of Union Council to local media as needed and requested.

Specific Public Relations Duties

• Develop & maintain a cohesive outreach, recruitment, and marketing strategy for Directorate as a whole as well as the individual committees.
• Develop, coordinate, & promote selection process of officers, directors and summer coordinators for the following year.
• Monitor committee membership, coordinate and report on recruitment initiatives related to the Wisconsin Union Antaramian Fund.
• Coordinate WUD recruitment calendar including marketing presentations and tabling at student organization fairs, housing, Bash, and MCOR.
• Oversee the training and activities of people marketing WUD at SOAR
• Put together Fall and Spring WUD marketing materials.
• Liaison between WUD and the Center for Leadership and Involvement.
• Direct and manage WUD’s online presence, including but not limited to social media and the WUD website.
• Serve on the MCOR committee over the summer period, and find a replacement if unable to discharge this duty.
• Actively outreach to other UW-Madison student organizations to identify opportunities for collaboration.
• Educate outside student organizations on collaboration opportunities with Directorate.
• Act as a liaison between WUD and Wisconsin Union Marketing, communicating ways in which WUD can utilize their services most effectively.

Term of Office

• May- May
• Summer: Vice Presidents are encouraged to be here over the summer; at minimum, Vice- Presidents are required to return to campus and hold office hours, 10 hours weekly, beginning August 1st
• Academic Year: 25 – 35 hrs/wk

Remuneration

• $7207 – Academic Stipend
• $1272 – Summer Stipend (if on campus for the entire summer)
• Food Stipend
• Lifetime Union Membership

Please send all completed applications to directorate@union.wisc.edu.