Senior Copywriter

Employer:  Wisconsin Alumni Association

Application Deadline:  Monday, October 17, 2011

Job Type:  Full-time

Make us smile. Tug on our heartstrings. Capture our spirit. As a senior copywriter for the Wisconsin Alumni Association, you’ll use your talents for finding the perfect words to connect with alumni, students, fans and friends of the University of Wisconsin-Madison. Our nonprofit organization in Madison is seeking a full-time writer who can cook up creative concepts for high-impact, direct marketing communications in print and new media. You’ll collaborate with a great team in creative endeavor as you craft copy that is unexpected, fun, engaging and effective.

Job Purpose: The senior copywriter is responsible for writing and concepting high-impact marketing projects for the Wisconsin Alumni Association (WAA). This position produces strategic direct-marketing communications targeted to UW-Madison alumni, students, faculty and friends.

Organizational Relationship: Supervised by — Creative Director

Specific Functions and Responsibilities:

- Cook up creative concepts for marketing communications that are welded to the WAA brand.

- Craft copy that is unexpected, fun, engaging and effective in encouraging alumni interaction for multiple distribution platforms: print, Web and new media (includes advertising, direct mail, e-mail, invitations).

- Proof and edit WAA’s marketing communications.

- Act as editor of online e-newsletter publications (includes content, writing, review, incorporating campus partners, measuring results through Web stats and surveys).

- Collaborate with teams in the push/pull of creative endeavor.

Skills, Training and Experience Required:

- Bachelor’s degree in English, advertising, marketing or journalism.

- Strong written and verbal communication skills.

- 5+ years of writing experience in an advertising or marketing environment.

- Proven portfolio of results-driven marketing or advertising pieces.

- Excellent computer skills, including Word, InDesign and InCopy

- Experience with proofing in AP Style.

- Desire to seek out consumer insights to strengthen campaigns.

- Understanding of marketing concepts.

- Ability to juggle multiple priorities while hitting tight deadlines.

- A passion for writing and for UW-Madison.

How to Apply:

Send cover letter, resume, 3 professional references and 3 published samples of your marketing or advertising writing to:

seniorcopywriter@uwalumni.com 

or 

Human Resources
Wisconsin Alumni Association
650 N. Lake St.
Madison, WI 53706

Electronic applications are preferred and will accepted until 12:00 p.m. on Monday, October 17, 2011, or until qualified candidates are identified. WAA is an Equal Opportunity Employer.