Undergraduate Advertising Intern

American Girl, a wholly owned subsidiary of Mattel, headquartered in Middleton, Wisconsin, has an opening within our Marketing department for a summer 2014 Intern.  We employ creative and energetic individuals who DARE to be innovative, and THRIVE in a friendly and fast-paced environment.  American Girl is committed to developing employees and supporting their career goals, helping them GROW with a host of meaningful experiences and learning opportunities.
Mattel has been named “100 Best Companies to Work For” six years in a row. By promoting a culture of BALANCE that emphasizes working passionately and taking time to play often, we are proud of how our employees LEAD by example in all that they do!

American Girl’s summer internship program will develop high potential students through engaging, real-world assignments, projects, relationships, and experiences and create a pipeline of talent that enables American Girl’s future growth.

This position may include some of the following:

• Support execution of advertising campaigns
• Maintain master production schedule for creative executions
• Partner with Global Brand Team (GBT), Product Design and Marcom teams to obtain and inventory products for use in TV and/or print shoots
• Compile and maintain a database repository of all creative supporting each campaign initiative
• Source assets (logos, copy, etc) for added value placement opportunities with third party media partners and manage approvals of the creative for those placements
• Maintain database of competitive advertising and relevant emerging media activities
• Assist with scheduling meetings and creative reviews with internal and external partners, preparing presentations, tracking budget, estimate and invoice approvals

Internship Description:

• Duration is for 12 weeks during Summer, 2014
• Hours are full-time
• Located at American Girl’s headquarters in Middleton, WI
• Internship is paid

Preferred Skills:

• Currently enrolled in an accredited university working towards a Bachelor’s degree in Marketing, Mass Communications or Advertising
• Strong time management and project management skills
• Experience leading and participating in group projects
• Presentation skills and the ability to speak in front of a group
• Previous exposure to media or creative
• Previous internship experience at an advertising agency preferred

Please apply online at www.americangirl.com