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Public Relations Intern; VOM FASS

Employer: Vom Fass, USA & Crescendo USA

Contact: Jeff Young, Director of Franchise Development; (608-205-7708)

Start and End date: October 22,2012 to December 22, 2012 (potential to extend)

Status: Non-paid

Job Description: Experience needed: Third or fourth year Journalism or Communications major. A high interest in cooking or fine dining is helpful.

About VOM FASS USA & Crescendo USA: Started in Germany in 1994, VOM FASS (translates to “from the cask”) is the premier specialty retail franchise with over 270 shops in 20 countries positioned for rapid expansion in the United States. Crescendo, a sister brand to VOM FASS is also offering franchises worldwide. Crescendo specialty shops sell award winning culinary oils, fruit and balsamic vinegars, and spices harvested at the peak of perfection. The USA headquarters is at 3260 University Ave. Madison, WI 53705.

Job Summary: The PR Intern assists VOM FASS USA & Crescendo USA in public relations to increase visibility of the franchise program to multiple media outlets and trade associations. The public relations intern will report to the Director of Franchise Development. The goal is to instill the basic techniques of public relations. In addition, the Intern will develop compelling story lines and creative copy to insure that articles are published and generate interest in the franchise opportunities. Duties might include any of the following responsibilities, as well as other unlisted duties.

Public Relations Responsibilities: Assist with developing, writing and distributing approved press releases. Assist with media relations, including pitching, researching and scheduling interviews if needed. Assist with organization of store and corporate special events. Assist with building and maintaining relationships with both local and national media. Assist with building and maintaining press kits. Assist with posting approves logos, blog posts, images, and organizational summaries to industry related web sites, social media outlets and publications. Follow-up with members of the media to track and ensure placement. Assist with proofing written materials for style, grammar, etc.

Knowledge, Skills and Abilities: Ability to work with others. Ability to manage numerous projects simultaneously. Ability to generate, share and follow through on a creative idea. Ability to work independently and manage projects to completion. Must be creative and a self starter.

Essential Physical Requirements: Position is primarily virtual working various days or hours. Occasional meetings, planning sessions will be held at corporate headquarters in Madison. Must have a computer and internet access.Must have a telephone.

Apply or respond electronically to: Jeff.young@vomfassusa.com  (Please put ‘PR Intern Position’ in subject line); Cover Letter, Resume of qualifications, Relevant completed course work, Writing samples