The Council of Public Relations Firms, the U.S. trade organization representing America's leading public relations firms, is offering college students the unique opportunity to demonstrate their creativity to PR firm leaders across the country in the "Take Flight with PR" video contest...and one lucky winner will walk away with a potential career-launching prize.

Between now and June 28, 2013, we will be searching for the video that most persuasively and creatively responds to the following prompt:  

"A career in PR is an opportunity for me to __________."  

Contestants will choose an interest, idea or passion they have, showing in their videos how a career in public relations would enable them to bring their dream to life. The contest is aimed at showcasing the multitude of careers possible at public relations firms, including career paths in brand marketing, public advocacy, video production, design, and more.

Submissions will be judged based on creativity, storytelling and meaningfulness in relation to the contest prompt.

The contest will run from April 2, 2013 - June 28, 2013. Crowd sourced voting on the contest platform, hosted by Strutta.com will take place concurrently, with the top 9 vote getters and 1 "critic's choice" advancing to the semi-final round. In July, a blue ribbon panel of PR firm leaders, including: Tim Bird, President & COO, Cooney/Waters Group; Rob Bratskeir, GM/New York, Executive Vice President, 360 Public Relations; Nelson Fernandez, Managing Director, New York, APCO Worldwide; Jim Joseph, President, North America, Cohn & Wolfe; Dave Senay, President & CEO, Fleishman-Hillard; Stephanie Smirnov, Chief Executive Officer, U.S., DeVries Global; Lisa Travatello, Practice Chair, Global Brand and Consumer Marketing & Creative Director, Burson-Marsteller, and Renee Wilson, President, MSLGROUP North America will view and judge these top 10 videos and select the ultimate winner.

The winner gets the following PR Leadership Prize Package:

$2,500 prize

An expense paid trip to New York City

Winning video premiered before150+ executives at the Council's Annual Dinner in New York on October 23 and showcased on the Council website

The opportunity to meet with up to 3 PR firm leaders 

Featured in a Council "Firm Voice" blog post 

For more information and contest rules visit www.prtakeflight.com

We hope you will help us spread the word to the next generation of PR stars!